Lucy Goosey

#art direction #design #branding

Lucy Goosey is my own personal online Etsy store where I sell illustrated goods like stickers and pins, as well as handmade goods such as tote bags, fabric patches, and potholders.

My shop is my place to explore my illustration style, play with recycled textiles, and dabble in different mediums. It was important to me to create a brand identity that felt as loose and playful as as the ethos of the store. The type-mixing within the logo, the vibrant color palette, and the simple iconography contribute to this look.

Beyond an Etsy shop icon and header, packaging and shipping materials are the most prominent branded materials. Pinback cards for enamel pins, promotional & shipping stickers, and bubble mailers feature the iconography, bold colors, and LG monogram. Designed social media posts have also been a key place to explore the brand.

Art Direction & Design: myself