Tinder Female Acquisition Campaign

#art direction #design #social content

During the pandemic, Tinder came to MALKA looking for a solution on how to increase their female membership. Our solution was to show ladies just how many guys where out there on the app with fun, colorful animated ads. No matter what your type, Tinder’s got it! Due to the pandemic, we were able to have talent shoot remotely, creating a Covid-safe campaign.

Art Direction & Design: myself
Animator: Ciel Kim
Creative Director: Mike Mahon