SharkNinja “Build Your Own FlexStyle” Video

#art direction #design #production

SharkNinja’s new FlexStyle tool has an attachment for every style and type of hair. As easy to change out as turning and twisting the tool, this video plays up this motion and dials up the fun with camera angles and typography.

For a tool that works with all types of hair, it was important to celebrate all different kinds of hair and highlight them with free-flowing, kinetic type.

Art Direction & Design: myself
Creative Director: Morgan Reber
Producer: Alicia Parker
Animators: Emily Thompson & Ciel Kim