Morgan Stanley GPS Animation

#art direction #illustration #animation

Morgan Stanley came to MALKA looking for a video explaining their GPS: Goals Planning System. GPS is an online and mobile platform that keeps Morgan Stanley clients on track with their financial goals.

Interwoven with premium stock footage, a simple, approachable animation and illustration style was used to help explain the platform and sometimes-complicated subject matter of investments. The illustration style is charming and fun, while remaining branded and polished enough for the Morgan Stanley brand. A dotted line motif weaves itself throughout the video, carrying through the narrative of having a guide to financial planning.

Art Direction & Illustration: myself
Animator: Emily Thompson
Creative Director: Mike Mahon