march madness

social media content

This project is a series of March Madness social media content created for '47 Brand. I created compositions around the merchandise and illustrated basketball-themed patterns in each team's colors. My patterns were then passed to our animation team and animated to create looping gifs. The graphics were posted on '47 Brand's social media as March Madness progressed and teams faced off.

Designed with Malka Media Group
Art Directed by: Mike Mahon